While travel is something a lot of people look forward to, the hospitality industry experiences the first blow during an economic crisis. But if we were to look at something positive of this, one of those would surely have to be how design can once again transform this industry. Remember when all that is expected from accommodations was a clean, quiet room with a comfortable enough bed and a bathroom stocked with shampoo, conditioner, and body lotion? Today, these are the most minimal of requirements as, thanks to designers, the rise of boutique hotels that have an upscale ambience and personalized service has taken these desired experience out of the realm of the luxury resorts. Boutique hotels have in fact elevated expectations through all levels of the hospitality industry. Luxury, for example, can no no longer be specifically defined as plush fabrics, rich materials, elegant furnishings, and copious details. The same sense of quality can be imparted through stark minimalism that offers guests an alternative and perhaps unexpected refreshing experience. How one defines quality accommodations has also changed since designers are applying their talents to hotels in all budget ranges to create contemporary design concepts.

The Boutique Hotel, Tagaytay redefines luxury
With expectations raised, good design will always be something people will look for. The challenge now is how to make it happen with reduced resources.
On a brighter note, we received news from BVZ Asia, the exclusive distributer of Sunbrella fabrics in Asia, that Glen Raven Inc. unveiled a new brand identity for Sunbrella®. Click here for details.